Heutink International - Asocijacija Montessori Srbija - AMS
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More than 100 years of experience


For over a century, Heutink has been speaking the language of its target audience. The Netherlands-based family business was founded by Reinier Willem Heutink in 1911. Initially, the focus was on selling bibles and books, but entrepreneurial spirit and ambition soon saw the range of available products expand. Heutink started supplying notebooks, ink, pencils, chalks, blackboards, clay and other educational materials. And in 1912 the first school was equiped. This was the start of a successful formula. The goal: the safe and optimal development of children worldwide.


His son Bertus, shared Reinier Willem’s passion and enthusiasm. He started working in the company in 1957 and under his wings, Heutink became the Dutch market leader for sales of school materials. Today, it is a successful international business and an authority in the field of educational materials. For the last 15+ years, the third generation of the Heutink family, Jessica Heutink and son in law Henk Fokke, form the board of Heutink.


Today Heutink is a succesfull worldwide operation and leading authority in eductional materials. We believe in the natural development of children and wants to contribute to that in any way it can. Collaborating with people who share our passion for education is just one of the ways we hope to achieve our goals. After all, growing isn’t something you do alone.




In 2001, Heutink acquired ands/educo”>Educo, a business based in Veldhoven. Educo was founded in 1982 and is geared towards developing innovative new products for modern educational methods. Educo’s range perfectly matches Heutink’s philosophy: educational materials which support children’s development through play. The business is a real asset for Heutink and its target audience.


Nienhuis Montessori.


Another global brand was acquired by Heutink a few years later: ands/nienhuis-montessori”>Nienhuis Montessori. Nienhuis Montessori was founded in 1929 by Albert Nienhuis, who collaborated with Maria Montessori to create products which reflected her vision of education. Children feel a natural drive to develop and need to be given the opportunity to do so freely. Heutink enables children to discover the world independently through Nienhuis Montessori. We only use the best materials, created with care, commitment and attention to detail. Nienhuis combines skill with technology, and has been doing so for over 80 years. Educating people is a skill.


In 1975, a distribution centre was opened in the United States to focus on Montessori clients in North and South America. Nienhuis Montessori has been officially endorsed by the Association Montessori Inernationale for decades. It is also the most popular brand when it comes to Montessori materials. Heutink works with specialists from within the field of education who share our ambition. In line with the Montessori vision, we develop materials which create a stimulating educational environment, based on the individual child, teacher, class and materials.


Logistics centre.


Heutink opened a logistics centre in Zelhem (NL), as part of the ‘Nienhuis’ brand. This is the main logistics facility for international shipments of Educo and Nienhuis Montessori products. The ands/jegro”>Jegro brand was added to our portfolio in 2013 and andcrafts/”>Arts & Crafts was added in 2014, making Heutink the direct and sole supplier of this complete package of educational materials.



Our Vision.


Heutink International promotes the growth and development of children worldwide by supplying a wide range of educational products. With purpose and vision. High-quality products, which embrace corporate social responsibility. Children are the future and Heutink is happy to support them with a sustainable range of products, which is quantitatively and qualitatively unique.




We provide the very best global educational brands, which are geared towards learning through play. Together with our team of educational specialists, we design and develop innovative materials aimed at supporting play and development. These materials are based on internationally proven curricula and learning goals, meaning that our products are always of high-quality and geared towards the needs and wishes of our target audience. Besides supplying a wide range of educational products, we also offer training and support for teachers and distributors. We believe in education and collaboration. After all, development isn’t something you do alone.


Grow with Heutink


Growing isn’t something you do alone. We believe in partnerships and in sharing our passion. So besides supplying a wide range of global educational brands, we also provide training and marketing support to our distributors.


Develop playfully


Learning through play requires a solid basis. That’s why all our products are based on the international curricula of schools around the globe. Education tuned to the needs and desires of children and geared towards the future.


Educating the world


Heutink International supports the growth and development of children worldwide, based on purpose and vision as our starting point. We have created a sustainable range that is quantitatively and qualitatively unique.



Our brands.



Nienhuis Montessori.




Your own strengths.


Each child is special. Each child is unique. Children can develop without pre-determined rules, but they need individual guidance and supportive educational materials. We believe in personal growth and offer the necessary tools to support this. Our materials meet the demands set by Montessori education regarding spontaneous learning. The high quality of Nienhuis Montessori’s products provides children with the tools they need to become independent and critical thinkers.


Montessori education.


Maria Montessori believed that children learn better when they are genuinely interested in a subject. Their natural curiosity means that they are ready to make their own way. The Nienhuis Montessori materials are based on Montessori education methods and stimulate their desire to learn. They promote imagination, increase insight and create a desire for quality. They inspire children to search for something special. We believe in a child’s strengths. It’s up to them to discover their individual talents. Together with us.


Commitment and passion.


A specially trained teacher should guide children in such a way that they learn how to work independently and with a particular goal in mind. That teacher needs to make educational material available in a structured way. This can only be achieved using materials which have been created by skilled individuals and based on a rich tradition. Children across the globe choose Nienhuis Montessori’s products for a reason.


Nienhuis Montessori catalogue


Nienhuis Montessori materials harness children’s natural interest in a subject. The fact that the focus is on one educational goal means that children can check their work themselves. The use of colours and shapes both helps children to concentrate and makes learning more fun. They work individually and in a natural and stress-free environment.







Young children learn through play. They want to understand the world around them. They are critical and curious about new things. Touching, trying and tasting are all ways in which children explore their surroundings. Educo integrates playing and learning in such a way children can form a solid basis and prepare themselves for school. Education which is close to their frame of reference and which is always geared towards activation.


You’re never too young to learn.


You’re never too young to start learning. Because young children have not yet developed the skills to learn methodically, Educo has created a range of materials which harness their desire to learn. Educo introduces children to reading, writing and maths in a playful and creative way. Learning follows automatically and fun is an important factor. Educo is a great starting point for the development of children, regardless of the activity involved.


Playing, learning, living.

All of Educo’s products revolve around everyday situations. Associating games with regular subjects make learning seem natural. The best education for young children is stimulating their natural development. This turns learning into an experience and a challenge for children.


Learning to learn.

The fact that Educo provides clear instructions with their materials makes learning fun as well as effective and efficient. Children deserve to develop their full potential. Proper pre-school preparation and a focus on each child’s individual talents and their personal results help achieve this goal. Educo makes learning fun, playful and natural.
Our Curriculum


We believe that every child deserves the best possible education. That is education with a focus on individual talents, personal results, and achievements. All of our products are based on international standards for curricula, goals and skills. They stimulate the development of a child through active, hands-on learning.


The Educo educational products are categorized in distinct and clear learning goals and skills.

Educo catalogue


The Educo catalogue includes the complete range of products of mathematical play, language play and motor play. In addition, the catalogue includes the products of puzzle-, dramatic-, build-, active-, and creative play.






Children learn by doing. They have an amazing capacity for retaining new information. They are smart. You can’t force children to learn. They need to be inspired. Jegro’s products transform learning into an experience, for both children and teachers. Learning through activation.




Jegro offers a range of educational materials, which seamlessly complement the methods used in schools. The materials require active and physical involvement. Children want to be challenged through active participation and solution-oriented thinking. This makes difficult and abstract subjects seem more real. It also helps stimulating learning in a way which is fun for both the child and the teacher.




We design our educational materials by listening to our hearts. This holds we try to identify with our target audience. Engagement and learning through play are the most important factors. We make sure that our materials actively involve children in a subject. This transforms learning into an experience, which will help children remember what they’ve learned. Learning is a voyage of discovery and we offer children the opportunity to embark on that journey.


Quality and passion.


Our materials are tested by people involved in education so that we can guarantee their quality. These are people who share our passion. Specialists. High quality, sustainability and ergonomics are the starting points for our products. The materials seamlessly fit into children’s daily lives and invite them to get started straight away. We also offer training and support when it comes to implementing our materials in schools. We provide information and offer a wide range of orientation options. Jegro’s products open the door to optimal development.

Jegro catalogue


The Jegro catalogue includes our complete range of products for mathematics, diverse products for dutch market and german market.


Heutink Arts & Crafts.




Children create. Creation is a voyage of discovery. Children need to be able to develop independently, joyfully and freely. They are constantly investigating each other and their environments. They are critical and want to express their experiences playfully and individually.


Boundless imagination.


A child’s imagination is boundless and should be stimulated. That’s why we offer materials that enable children to express themselves. The Arts & Crafts materials provide children with a solid basis that helps them develop themselves. This allows them to discover the world and play. Safety and sustainability are important elements within this context. Children should be able to express their imagination without a single care in the world.


Quality and creativity.


Arts & Crafts offers great ways to get children to express themselves. That’s why we have created a wide range of materials for children to use. Materials which allow them to freely develop their skills and that enable them to express themselves creatively. That’s why all of our products meet the highest quality demands.


Activity and development.


Our products focus on getting children to move and start creating. Children enjoy expressing themselves and we offer a range of tools which allow them to do so. Growing through learning, exploring and creating is what children enjoy best.

Arts & Crafts catalogue


The Arts & Crafts assortment includes a wide-range of our Heutink Private Label materials along with other big brands.



Brands . by Heutink International

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